by Andrew Samtoy
I keep getting messages from people who say they are starting a Cash Mob, but that they are waiting for something to happen that will prove that they have traction – they want 100 followers on Twitter, or 100 Likes on Facebook, and then they’ll think about organizing a mob.
It’s been said before that you can’t wait for conditions to be favorable if you want to change. It is usually said about an abstract and uncertain thing like changing the world, or having a kid. Well, maybe having a kid isn’t abstract, but you get what I’m saying – it’s usually not really clear what the speaker is talking about, but they say something like, “if you’re going to change the world, start it today!” Then they don’t tell you how to start.
Cash Mobs aren’t abstract. If you’re going to use a Cash Mob to help local businesses and also build the face-to-face community that we, as humans, need and crave, do it today. Don’t put it off until you have some arbitrary amount of support. Followers on Twitter and likes on Facebook won’t actually correspond to people who show up at Cash Mobs anyway, and you’ll advance farther, faster if you actually start organizing and get the word out in your community that you’re going to help improve it, come hell or high water.
Stop waiting. Start now, where you are, with what you’ve got.